Lest there was any doubt about how significantly Samsung is taking the 10th anniversary of its Galaxy Android smartphone line, the corporate has in the present day issued a press launch celebrating its takeover of central Paris with massive billboards promising the subsequent stage of its evolution shall be proven off on February 20th. The Korean firm is celebrating its nationwide heritage by printing out two designs in its native alphabet, Hangul, with certainly one of them studying “the longer term unfolds” and the opposite merely stating “February 20th.” So, except for the already anticipated Galaxy S10 launch in a month’s time, the Galaxy Unpacked occasion scheduled for February 20th looks like it’ll give us extra of the foldable tablet-phone hybrid that Samsung teased on the finish of final 12 months.

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The Red Tea Detox

Photograph: Samsung

This advertising effort, a full month and every week forward of the particular occasion, is as a lot a declaration of intent as it’s a reminder of Samsung’s gargantuan attain and assets. Essentially the most thrilling developments within the smartphone realm over the previous couple of years haven’t actually concerned Samsung a lot — Google upended expectations from cellular cameras with the Pixel, Apple perfected the gesture-based consumer interface, and Chinese language rivals like Huawei, Oppo, and Vivo have been first to new applied sciences like in-display fingerprint readers.

Samsung, which hasn’t made any nice leaps ahead since 2016’s Galaxy S7, shall be hoping to recapture its popularity as a technological chief with the brand new S10 and the foldable gadget that has captured so many individuals’s creativeness and anticipation.


Photograph: Samsung

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